Y12 exam - Media Paper 1: Learner response

 Media Paper 1: Learner response

1) Type up your feedback in full (you do not need to write mark/grade if you do not wish to).

WWW - Good and focused answers

EBI - More specific focus on the CSP itself in the final question instead of more general points.

2) Identify ONE point you could have added for the first three questions in Section A:

Q1 (unseen text) additional point/theory: 

The typography on the advert is all sans serif, offering connotations of a more youthful, modern brand. The fact the campaign encourages the audience to make this product their “first Swiss watch” reinforces the feel this is aimed at slightly younger professional men perhaps at the start of a lucrative career.

Q2 (unseen text and CSP) additional point/theory/CSP reference: 

Anchorage text in the Score advert reflects male insecurities in a changing world – repeated references to ‘men’ and ‘masculine’ in design, production and use of the product suggests an acknowledgment that hair cream was seen as a more female product in the 1960s.

Q3 (music video) additional point/theory/CSP reference: 

The 2019 Old Town Road scene arguably makes an ideological point through its entirely black casting in a scene that perhaps references the ‘white picket fence’ American Dream (residents watering their garden, fixing their car or sitting on the porch). The video’s representations of race perhaps subvert Paul Gilroy’s idea of double consciousness by creating black characters that resonate with genuine lived experiences for black audiences.

3) Now focus on Section B. Section B began with two questions testing your knowledge of industry terminology. Make sure you know the answers to these (get the answers from the mark scheme if you have to):

Benefits of vertical integration: 

Greater control of the production process

Lower costs and higher profits

Definition and benefits of diversification: 

Diversification is when a media company branches out into a different area of the media industries. For example, many media companies have had to diversify to internet-driven distribution (e.g. streaming) as a result of new and digital media.

4) The Section B CSP focus was on Blinded By The Light. The impact of new technology on distribution was a weaker area in most answers. Pick out three points from the mark scheme that you could have included in your answer here.

The internet has brought significant challenges to the industry in the form of illegal

downloading and file sharing. The global nature of the media industry in the digital age also

means more synchronised release dates so films are not leaked or illegally downloaded in

territories the film is yet to be released in.

New technology has reduced the costs of film production, distribution and marketing due to

the rise in digital editing, YouTube and social media.

Video sharing sites like YouTube allow filmmakers to find an audience without needing

major industry figures or institutional support.

5) Finally, identify three things you plan to revise before your next Media assessment or mock exam (e.g. terminology, particular theories or CSPs etc.) 

Industry terminology 

Paul Gilroy in depth

Old Town Road