Paper 1 mock exam learner response

 Paper 1 mock exam learner response:

1) Type up any feedback in full (you do not need to write mark/grade if you do not wish to).

WWW-  Good knowledge of CSPs

EBI-  You haven't quite grasped the purpose of the question to consider audience power and interaction.

2) Write a question-by-question analysis of your performance. For each question, write how many marks you got from the number available and identify any points that you missed by carefully studying the AQA indicative content in the mark scheme

Q1- 5/8

• The iconic look sported by the model is that of the 1950s film star cf. Grace Kelly or Marilyn Monroe - the archetypal post-war blonde bombshell beauty, arguably designed to accommodate the male gaze.

• This advert also deploys an old-fashioned direct mode of address using the iconic slogan ‘Avon Calling’ and this rather unsubtle form of gender role interpellation is reinforced by the use of the model’s gaze towards the audience along with the tagline ‘take time out for beauty’ (presumably from housework) which is essentially a command or call to action.

Q2 - 8/12

• This style of ‘vintage’ advertisement has been reproduced many times(sometimes parodically) to the point that it has become synonymous with (now)outmoded patriarchal attitudes around beauty.

• This form of representation links to 1950s, pre second-wave constructs offeminine identity eg supporting the ideology that a ‘woman's value comes fromher ability to look good’ and that female consumers were (and to some extentstill are) financially exploited by corporations (like Avon) to that end.

Q3 - 5/9

•  The product has an impact due to the sexist character of its images and to its association with a largely unremembered historical context.

•  Time makes this once more coherent but never substantial construction of masculinity farcical.

• This is simplistic and ‘tongue-in-cheek’: the jungle is clearly a constructed set and the Big Game Hunter/colonial adventurer a cartoon character.

• The relationship between sex, gender, sexuality and power is transparent/exposed (deconstructed): this was never ‘real’ always ‘fantastic’.

• This performance of gender lacks credibility as does its certainty about the gender binary it acts out.

• These are stereotypes: they have no depth, no ‘bite.’

• The performance codes dominate here: props, costume, setting and performance(acting).

Q4 - 15/20

• BRC emphasises attitudes to masculinity and sexuality- pink suit.

• Representation of country music- hybrid genre.

Q5 - 1/6

• Vertical integration is a way of minimising risk by a media company owning different businesses in the same chain of production and distribution. This reduces expenses as the distribution is the same and audiences are loyal to the company and so will be drawn to the media product.

Q6- 3/9

• The film-makers made use of an elaborate poster campaign which was designed to differ by region (eg called The music of my life in South America) in order to meet the demands and tastes of specific audiences globally.

• Theatrical trailers of varying lengths were also released with a PG certificate to make them widely available to a range of potential audiences globally.

• The UK theatrical film trailer took up costly advertising slots in cinemas and on terrestrial TV, and focussed heavily on the nostalgic elements of the film (80s soundtrack and mise en scène styling) to grab the audience’s attention.

• These traditional ‘above the line methods’ of film advertising and marketing are incredibly expensive, incurring additional costs estimated at around 50% of a film’s initial production budget in a similar way to larger-scale, ‘high-ticket’ ventures such as Marvel films. This is nonetheless still regarded as an essential expenditure by producers in an attempt to bring audiences to the box office.

Q7 - 11/20

• War of the Worlds was made at a time when audiences had a limited ability to directly engage in the production of media products.

• This was due to the way in which media technology at the time lent itself to the idea of mass communication or broadcasting with audiences tuning in to hear what producers had made for them rather than actively participating in production.

•  That said, audience reaction to the product (press exaggeration aside) suggested that audiences felt able to 'interact' with the product using back-channel mechanisms eg through complaints to the broadcaster CBS and the authorities at the time.

•  Newsbeat was originally created to adhere to the BBC’s (rather patrician) ethos that a public service broadcaster has a responsibility to provide a ‘high-quality’ and ‘trustworthy’ news service to all sections of society. The content is now ‘simulcast’ (as a result of budget cuts) to niche audiences listening on Radio1 Xtra and BBC Asian network as well as Radio 1.

•  In this way, adherence to the concepts surrounding convergence can be viewed as less convincing; this is still essentially a traditional news product based around the (gatekeeping) model of producers selecting and presenting appropriate content for their audiences.

• That said, the ‘contact us’ web page for the product aims to make the aspects of this gatekeeping process visible to its audience and consistently talks in terms of ‘you’ being at the heart of editorial decisions; emphasising the idea of an audience and producer ‘in partnership’.

3) Look at Question 4 - a 20-mark essay evaluating Shirky's 'End of audience' theory. Write an essay plan for this question using the indicative content in the mark scheme and with enough content to meet the criteria for Level 4 (top level). This will be somewhere between 3-4 well-developed paragraphs plus an introduction answering the question planned in some detail.

INTRO

PARA 1: Old Town Road link to audience

PARA 2: Old Town Road analysis link to theory 

PARA 3: Old Town Road CSP context

CONC

4) Based on the whole of your Paper 1 learner response, plan FIVE topics / concepts / CSPs / theories that you will prioritise in your summer exam Media revision timetable.

• Radio CSPs

• Industry context

• Blinded by the light traditional marketing

• Make essay plans and understand questions properly

• Hyperreality theory