Reception theory: blog task

 RECEPTION THEORY.

1) What are the preferred, negotiated and oppositional readings for the RBK 50 Cent advert?

The dominant reading for this advert would be to showcase a sort of identity of oneself and how by wearing their product that is capable since you're being who you are which all refers to the sub-text 'i am what i am'.

The negotiated reading could refer to them selling their product by also implying  their true identity which could allow the audience to understand the meaning behind ' i am what i am'. People should see you for who you are and not for their background/upbringing.

The oppositional reading would be that they are coming off as racist since they are associating a black person which i this case is 50 cent to criminal activity which is inferred from the fingerprints shown in the background, almost as if they are trying to exploit black culture.

2) What are the preferred, negotiated and oppositional readings for the advert of your own choice that you analysed for last week's work?

The dominant reading for this advert would be to showcase a sort of competition with the audience meaning who will rule whilst wearing their product. Intends to focus on the individual as a whole.

The oppositional reading would be how an item of clothing/product can change the person and how they are almost exaggerating the idea of a product changing one selves life.

The negotiated reading is that we understand they are trying to sell their product and what we perceive of the product itself.

3) How useful is Reception theory when analysing media products? 

I believe the reception theory is very useful when analysing media products. I think this because when reading an imagine if you look it as a whole you can really see the different aspects of the image. For example, when reading an advert you first notice its purpose and then what they are trying to portray as who which by doing so will give you its clear meaning.